To Foster Customer Education
Banks can also benefit from the beacon technology solutions to educate their customers. For example, they can advise the customers of the wait time for any given service. Not only this, but they can also encourage the clients to set up an appointment with the bank at any specific time.
Even though it is a bit unlikely that the technologies will altogether eliminate the banking lines, it will help the customers practice the regular banking traditions more engagingly. For example, to make the idle time of the customer more interesting, banks can introduce them to relevant articles, digital marketing content, or videos.
They can send all of the content to the smartphone of their clients while they wait for their turn. In addition to the above-mentioned content, the content can also include materials on discounts & offers and mobile banking security.
To Power ATMs
The use of beacon technology solutions around ATMs is another way you can utilize this technology in the banking sector. While the proficiency of customary ATM wraps and on-screen advancements is moderately low, by sending organized advertisements and pop-up messages to ATM clients, banks can poke clients to pull out more money, buy bank items (like Mastercards), and pursue portable banking. All of that can be accomplished by introducing signals at ATMs and sending off crusades shown on ATM screens in light of a client’s details.
With the help of ATM-based beacons, banking sectors get the chance to reach their customers from the outside of the branch. As a result, they can improve the experience of their customers and provide them royalty ranks. They can do this by messages on mobile and giving the clients directions to the nearest ATM that has the shortest queue. Not only this, but they can also offer the customers rewards when they withdraw frequently.
Beacon technology solutions in banking sector can be a great initiative for both the banks and the customers. It will help the banks provide a great customer experience to their clients so that they will keep returning.