The company VARIA
VARIA System GmbH was founded in 2000 as a small software company and has since developed into an international partner in the field of IT and network technology.
We offer tailor-made solutions in the areas of fulfillment, network support (including planning and temporary network provision) as well as software development and integration for partner stores. Our focus is on flexibility, innovation and sustainable partnerships to ensure the long-term success of our customers.
by Steve JobsInnovation is the ability to see change as an opportunity, not a threat, and to recognize in every challenge the possibility of creating something new that improves the world.
Our sales channels
Electronics
As an IT specialist, we offer a wide range of network technology and embedded systems for end customers and resellers alike.
Lifestyle
In the lifestyle market segment, VARIA offers a steadily growing selection of top brands, up-and-coming brands, home accessories and gift ideas.
Hobbies & Leisure
In addition to products from the leisure sector, you will experience a huge selection for cards, board, role and tabletop games.
VARIA with a large variety of brands
Our brands are available worldwide in our shops and a variety of marketplaces. VARIA has a very extensive brand portfolio on the market. With XY brands worldwide, we offer the perfect mix in the field of technology / network as well as hobby & leisure and lifestyle.
Recent Posts
Clean lines for the bathroom: the “Touch” bathroom series from Umbra in white
How much design is allowed in the bathroom? For many, the room is a functional place - but it's worth paying conscious attention to aesthetic details here. The “Touch” bathroom series from Umbra achieves precisely this balancing act: practical everyday helpers in a clear, modern design that fits into almost [...]
12. June 2025 Hobbies & Leisure/ Umbra
Glow & Dawn by Strohmann Games – When the darkness takes on color
In the world of board games, there are titles that not only impress with their clever mechanics, but also with their artistic style. Glow, localized by Strohmann Games, is just such a game - a strategic adventure full of dice, companions and a unique, darkly poetic aesthetic. The Dawn expansion, [...]
11. June 2025 Dice Game
MikroTik ATL 5G R16 – directional antenna, range, redundancy: the outdoor 5G power package
If you need stable 5G connections in places where fiber optics cannot reach - or where mobile radio counts as redundancy - MikroTik's ATL 5G R16 is a must. With the ATLGM&RG520F-EU model, MikroTik delivers a robust complete outdoor package aimed at professionals: IP66-certified, with integrated 5G directional antenna (4×4 [...]
RUTM54 from Teltonika: 5G in black – for the new generation of connectivity
Smart industrial router with WiFi 6, Gigabit & mobile power - and a worthy conclusion to my Black Week On the last day of our WGT Black Week, we look ahead - to high availability, mobile networks and high-performance infrastructure. And no device stands for this as clearly as the [...]
6. June 2025 Teltonika
What our customers say
Become a fulfillment partner at VARIA
Benefit from years of experience in efficient fulfillment solutions and reliable logistics. As an active distributor, we offer customized services that optimize your business processes.