To Offer Property Details
When you deploy a beacon in the house or around it, it will send a notification on the smartphones of the prospective buyers who pass by the property. However, the only condition to this application is that the Wi-Fi or the Bluetooth of the cell phone must be switched on. Once the phone connects with the beacon, details related to the property are sent to the people. What’s more, they can even schedule a tour of the property directly from the app. This is what helps the clients experience an improved user experience. When it comes to real estate agents, the beacon helps them in offering a customized contract to their prospective buyers.
For Triggering Automated Check-Ins
Another application of beacon technology in real estate is that it triggers automated check-ins. It works by prompting the visitors to register themselves through an application as soon as they enter the property. So, if you’re a landlord or an agent, you can easily get a list of the interested buyers. This will help you in formulating a strategy for the next steps that you need to take for showing the property to prospective buyers.
To Improve Marketing Strategy
With the help of beacon technology, you can offer details related to a property. You can do it by sending the URL on the smartphone of the prospective buyer. When they will access the URL that you sent, you will get the knowledge of the channel that the visitors most frequently use. So, based on these results, you can easily revamp your entire digital real estate strategy. This will help you leverage the benefits of website development and social media. Not only this, but you can also drive engagement by uploading creative videos or writing compelling copies.
For Sending Event Notifications
Let’s assume that you are an agent planning an open house or trying to launch a new project as a developer. In these scenarios, beacon technology in real estate can easily help you attract maximum footfall. For example, a few days or weeks before the event starts, you can send out notifications and details related to the event to the prospects present in the neighborhood. When you will send enticing media along with eye-catching content, it will attract more people to take a look at your project or the house.