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Specialized wholesale

Just-in-time delivery, forecast management, returns management

Dropshipping Procedure

Professional and neutral shipping service for your business

workshops and training courses

Mediation of professional skills for the IT market

The company VARIA

In addition to its own warehouse and logistics location in Chemnitz and a global dealer network, the name VARIA stands for solid distribution, fair specialist trade and extensive services.

VARIA, your specialist with years of experience in international trade and in the area of wireless & IT systems, also offers you the stability you need for price / project calculations with this market position.

the VARIA The quality of (concrete) alternative courses of action is high if new alternative courses of action have to be constantly sought and considered so that the assigned task can be carried out ‘well’.

by Basics of organization: The control of decisions - Helmut Laux, Felix Liermann. Abgerufen am 2. Dezember 2017

Our sales channels



As an IT specialist, we offer a wide range of network technology and embedded systems for end customers and resellers alike.



In the lifestyle market segment, VARIA offers a steadily growing selection of top brands, up-and-coming brands, home accessories and gift ideas.


Hobbies & Leisure

In addition to products from the leisure sector, you will experience a huge selection for cards, board, role and tabletop games.

VARIA with a large variety of brands

Our brands are available worldwide in our shops and a variety of marketplaces. VARIA has a very extensive brand portfolio on the market. With XY brands worldwide, we offer the perfect mix in the field of technology / network as well as hobby & leisure and lifestyle.

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Recent Posts

What our customers say

Become a sales partner at VARIA

Benefit from years of experience in international trade and extensive services.
VARIA is an authorized distributor and specialist trade partner to leading providers in the telecommunications, hobby & leisure and games industry.