Shop Relaunch – VARIA STORE V4 goes online

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VS#10 – We are celebrating 10 years of VARIA Store and are starting the anniversary year with a shop relaunch that has it all!

Taking a look at the orders from the first few years, one will notice quite quickly how far we have come.

Thus, the first shop version was rather a reference to our work in distribution for 10 years and served as a planning support for new network projects.

The current market position of brands like Ubiquiti Networks, MikroTik, Teltonika or PC Engines could not have been anticipated at that time.

It all began with the distribution and compilation of various antenna solutions for the 2.4 GHz range. Over the course of the next years, we added matching components to our repertoire and later comprehensive, complete network solutions and the associated support and logistics services.

VARIA Store version 4.0 stays true to many principles, but the new customer back-end and, especially, the system core is now able to offer the necessary potential to advance our upcoming projects.

We hope you are looking forward to the things to come just as much as we are.

Overview of the most important features and services:

  • 100% secure shopping: We have the online trust mark of the German Händlerbund (the largest ecommerce association in Europe) and also offer certified payment methods with buyer protection.
  • Real-time VAT ID verification with immediate activation of tax-free shopping
    • Corporate customers from the European Union have the opportunity to complete their purchase free of tax already during the ordering process. The new management system for the address book provides wholesale customers the option for managing multiple VAT IDs.
    • Customers based outside the EU are, of course, shopping tax-free as well.
  • B2B features for resellers and systems houses
    • As a reseller, you can benefit from our improved purchasing conditions.
  • Separate bulk prices for dealers (new)
    • More to achieve more – more to pay less per item! Benefit from our attractive bulk prices.


  • Worldwide selling and shipping
    • VARIA provides the overall management of these processes and thereby reduces the number of contact persons for you as a customer. In worldwide shipping, all customs clearance services are carried out by our experienced service team and our reliable logistics partners. As an „authorized consignor“, we are able to issue the necessary export documents in order to keep waiting times during the subsequent customs clearance procedure as short as possible.
  • Pickup and consultation at our branch in Chemnitz
  • In-house call center
  • Second level support from our in-house technical department
    • We take over the implementation of your project for you or support you in doing so. If requested, we can also provide the assistance as a "white label" service.


  • Planning, organizing and implementing projects
  • Customer dashboard for easy management of addresses, bank accounts and orders (new)
  • Create wish lists (new)
    • In general
      With the help of the wish list feature, you can keep an eye on products without having to put them into your shopping cart right away.
    • How do I use the wish list?
      Each product has an "Add to wish list" button, with which you can put the item on your wish list. Via the Dashboard / My Account, you have access to your wish list at any time.
  • Online order summary - Your orders in a single overview
    • In your customer account, you can find all necessary information about your orders in the VARIA online shop clearly listed.


  • Online access to your invoice documents (new)
    • Registered customers now have the option to download a PDF of their invoices at any time. The file is provided in the audit-proof PDF/A format.
  • Drop shipment as a free-of-charge option during checkout
    • To protect your storage capacities and your liquidity, you, as a reseller or licensed dealer, can ship goods via drop shipment. VARIA bears the expenses for logistics and guarantees a professional service, from the neutral packaging to the delivery at the customer's by selected shipping companies.
  • Partial deliveries as a free-of-charge option (new)
    • In case some items in your order are not available until a later date, it is possible to split the order and ship the items that are available now earlier. At no additional cost to you!


    • Faster ordering with optimized checkout procedure (new)
    • Separate credit account as an additional payment method and for additional discounts. Use your VARIA credit account as a guidance and monitoring tool for your purchases or simply benefit from additional discounts.
  • Extensive choice of payment methods (new: eps)
  • Optimized for mobile shopping
Try it now:
View new shop