Success Story MikroTik: Every cloud has a silver lining..

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In times of global crises, there are opportunities to be used or to be wasted. When the world was devastated by the first wave of COVID-19, restaurants closed, while YouTube cooking channels grew. Gyms closed, while workout apps were downloaded more than ever before. Supermarkets, malls, and other stores were heavily restricted, while online shopping traffic snowballed. 

What do all these alternatives have in common? They’re all on the Internet – a huge opportunity (and a challenge!) to the Internet Service Providers (ISP).
In the Philippines, there are only 2 major ISP’s. This duopoly inspired visionaries to get into the ISP industry to compete with it.

 

One of those companies is Fil Products Service TV, Inc. The company started as a cable and broadcasting company, but quickly branched out to internet services, as issues with the two major ISP companies arose nationwide. They took up a significant part of the market in Visayas (the central major island of the Philippines) when they bundled their HD cable services with high-speed internet plans.

Stepping into the ISP market

As a smaller company, they were able to develop by using high-quality server hardware at smaller quantities and the best price-performance ratio. Their well-planned setup included a number of CCR1072-1G-8S+, CCR1036-8G-2S+, and CRS317-1G-16S+RM devices along with various SFP, SFP+, and QSFP+ cables.

Although they are still far from being a household ISP name, Fil Products Service TV, Inc. are well on their way to becoming one of the major players in, at least, Visayas. This expansion is an example of choosing the right tools and the right moment to seize an opportunity. As distributors, this story is inspiring. It makes us realize how much impact we can have not only on the small businesses, but also on all the people they serve, by providing healthy competition and bringing more affordable, reliable internet connectivity around the world.

This story also inspires others to take on “the big fish” without fear, no matter the industry. As they say - the time your game is most vulnerable is when you’re ahead. If you have the ability to learn faster than your competitors and provide a quality service to the right audience – growth and success are almost inevitable.

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